Longaberger, a social commerce retailer and American home goods brand known for artisanal handcrafted products, has introduced Longaberger LIVE, a new live streaming platform to enhance customers' experience by integrating live video shopping. The platform provides viewers an opportunity to interact with highly acclaimed hosts to educate and shop.
Viewers will have access to exclusive timeless and modern home décor and better lifestyle products. A trailblazer in social commerce, Longaberger is making strategic strides in the vertical of social selling, and specifically through live selling, with the new digital streaming platform. Longaberger LIVE aims to enhance customers' experience by integrating live video shopping and utilising live selling through a number of widely known hosts and mega-influencers.Longaberger, a social commerce retailer and American home goods brand known for artisanal handcrafted products, has introduced Longaberger LIVE, a new live streaming platform to enhance customers' experience by integrating live video shopping. The platform provides viewers an opportunity to interact with highly acclaimed hosts to educate and shop.#
With a prediction of robust brand growth, The Longaberger Company continues to stay at the forefront of e-commerce and social trends while educating thousands of social influencer stylists with the tools and best practices to understand live selling.
The event will continue on a recurring monthly basis. The e-commerce event series has partnered with Bambuser, the world renowned interactive live video shopping provider, to use proprietary live streaming technology throughout the show. Longaberger LIVE will roll out to the company's thousands of home and life stylists influencers for use in the coming months.
"By honing in on our digital-first approach, we expect that these live stream shows will improve monthly sales by 25 to 33 per cent," said Robert W D'Loren, Xcel's chairman and chief executive officer. "The shows are incorporating proven calls-to-action, pricing strategies, and show production techniques we have utilised in selling over $3BB in retail sales over TV screens."
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