This partnership has marked an important milestone in the deployment of SMCP’s successful digital strategy in the APAC region, lifting the group’s customer reach to another level in mainland China. It ideally complements the growing digital presence of the group in the country, fostered by the successful deployment of its three owned websites and the historical collaboration with Tmall, and further diversifies its digital sales channels.
It is also an important building block in the execution of its omni-channel strategy, bringing together the best of online and offline shopping, with SMCP having opened 137 stores in 23 cities in mainland China since the first Shanghai store opening in 2013.
"We are pleased to announce this partnership with JD.com that further expands our reach in China, where online shopping is booming. This new step reflects SMCP’s ambition to capture all growth opportunities in a region where our brands desirability has been constantly growing over the past five years. The deal also illustrates SMCP’s digital journey towards achieving our medium-term digital penetration target," Flavien d’Audiffret, SMCP’s digital & innovation director, said. (RR)
ALCHEMPro News Desk – India
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