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Vietnam raises 2025 e-com growth target to 25.5% from 20-22%

02 Oct '25
2 min read
Vietnam raises 2025 e-com growth target to 25.5% from 20-22%
Pic: Shutterstock

Insights

  • Vietnam has raised its 2025 e-commerce growth target for the business-to-consumer model to 25.5 per cent from of 20-22 per cent earlier in light of the sector's stronger-than-expected performance.
  • It expects the growth of the sector in Q3 2025 to hit 27.67 per cent, 5.67 pps higher than the previous estimate.
  • Average growth in Q4 is projected at 33.67 per cent, nearly 8 pps higher than estimated earlier.
Vietnam’s Ministry of Industry and Trade (MoIT) recently raised its 2025 e-commerce growth target for the business-to-consumer (B2C) model to 25.5 per cent from of 20-22 per cent earlier in light of the sector’s stronger-than-expected performance.

It expects the growth of the sector in the third quarter (Q3) this year to hit 27.67 per cent, 5.67 percentage points (pps) higher than the previous estimate.

Figures from the first eight months this year show growth of 25-27 per cent in the sector, outpacing forecasts by 3-7 pps, according to a domestic news agency.

During the first half of the year, actual growth was adjusted from 19 per cent to 20 per cent. July growth climbed to 25 per cent against the earlier forecast of 21 per cent, while August and September each reached 28 per cent compared with 22 per cent in the previous scenario. This pushed the average for the third quarter to 27.67 per cent.

For the final quarter, October is projected at 32 per cent versus the initial 23 per cent, November at 34 per cent compared to 24 per cent, and December at 35 per cent against 28 per cent. Consequently, average growth in Q4 is projected at 33.67 per cent, nearly 8 pps higher than estimated earlier.

ALCHEMPro News Desk (DS)

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