This value could surge to $90-$200 billion by 2030, the report projects.
The country’s e-commerce sector alone achieved a GMV of $22 billion in 2024—up by $3 billion from the previous year’s figure, with forecasts suggesting it could reach $63 billion by 2030.
Vietnam's e-commerce success is attributed to its tech-savvy young population and high social media integration. The country's digital transformation is characterised by the rise of e-commerce, digital payments, and cross-border trade, domestic media outlets reported.
The growth is further supported by widespread mobile access, expanding middle class, increasing urbanisation and continued engagement in free trade agreements.
The government has also invested in digital infrastructure and streamlined customs procedures, improved internet connectivity and enhanced payment systems.
ALCHEMPro News Desk (DS)
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