Cordura launches new collection at denim fair

The two-day fair, concluding tomorrow, saw the launch of the fabrics under the Authentic Alchemie Collection by Pakistan-based Artistic Milliners, one of Invista's authorised mills.

The collection,  on display at stand #A7,  made from blends of natural and man-made fibres, focuses on three key trends and features- The Future is Real, Luxury in Lifestyle and Di-Versitility.

"The Authentic Alchemie Collection is designed to push the boundaries of durability with stylish, modern and comfortable fabric combinations that are suitable for any product, market or lifestyle. Today's consumer is searching beyond just traditional heavy denims for ones that can sit comfortably with them throughout the day - wherever it may take them," Cindy McNaull, global brand and marketing director of Cordura said at the launch. (MCJ)

ALCHEMPro News Desk - India