HeiQ has joined hands with Buff on their new CoolNet UV+ fabric to stay dry and feel cool. Buff is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. HeiQ is a leader in textile innovation creating some of the most effective, durable, and high-performance textile technologies in the market today.
Just like the first product from Buff in 1991, the new CoolNet UV+ was developed to keep customers safe and cool from the sun’s dangerous UV rays. Today, the fabric is a recycled performance polyester microfiber with HeiQ smart temp’s activated cooling technology to keep the wearer cool and comfortable. The fabric also includes UPF 50+ sun protection, offers a 4-way Ultra stretch weave and is 100 per cent seamless for the perfect fit, HeiQ said.HeiQ has joined hands with Buff on their new CoolNet UV+ fabric to stay dry and feel cool. Buff is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. HeiQ is a leader in textile innovation creating some of the most effective, durable, and high-performance textile technologies in the market today.#
“With 25 years of improvements on our Buff products, we are excited to partner with HeiQ on our CoolNet UV+ to allow our customers to stay dry and feel cool with this new line of multifunctional headwear”, Marc Fitó, innovation manager at Buff, S.A. said.
HeiQ smart temp is an intelligent thermoregulation technology. Cooling is activated by rising body temperature and deactivated once cooling is complete. HeiQ smart temp keeps the wearer cooler, dryer, and more comfortable.
“HeiQ and Buff have a shared vision of quality and reliability in our products. With the new CoolNet UV+ fabric, we are pleased that our HeiQ smart temp technology will allow the consumer to stay dry and feel cool”, says Christian von Uthmann, HeiQ’s chief sales officer said. (GK)
ALCHEMPro News Desk – India
marketing@alchempro.com
