Invista launches Lycra Freef!t technology

Lycra Freef!t technology provides denim and woven fabrics with soft, easy stretch and excellent recovery, Invista said in a press release. The technology was revealed at the ongoing Kingpins show in the US.

The Lycra Freef!t technology was born out of consumer research which showed that while more than 65 per cent of female respondents across five countries desire jeans that are easy to move in, only 25 per cent of respondents indicated the last pair of jeans they purchased allowed them to move comfortably. Further, only 22 per cent of respondents said the last pair they purchased held their shape, despite 56 per cent of respondents wanting jeans that would do so.

According to Jean Hegedus, Invista’s global director for denim and wovens, the results represented a real consumer need gap which the Invista team believed Lycra technologies could address. "It’s a bit like trying to fool the laws of nature. Typically, when you have soft, easy stretch, fabric recovery is compromised. What makes this technology so unique is that it combines two opposing concepts – soft stretch and excellent shape retention."

In addition to easy stretch, these fabrics also provide a wider fit window because they are less compressive than typical stretch fabrics. This technology combines two unique types of Coolmax fiber with cotton and Lycra fibre for cool comfort with a soft, natural hand and authentic aesthetic. (RR)

ALCHEMPro News Desk – India