It counts celebrated fashion designer Christopher Raeburn amongst its fans and is attracting increasing attention from fashion houses around the globe. To capitalise on its growing interest among fashion designers in Britain and overseas Hainsworth, one of Britain’s oldest textile mills, has launched a marketing campaign positioning itself as the “fabric of a nation”.
It counts celebrated fashion designer Christopher Raeburn amongst its fans and is attracting increasing attention from fashion houses around the #
The new campaign includes a stunning photo shoot setting Hainsworth fabrics against some of London’s most iconic landmarks, reinforcing the Mill’s connections with Britain’s capital of fashion.
It counts celebrated fashion designer Christopher Raeburn amongst its fans and is attracting increasing attention from fashion houses around the #
Tom Hainsworth, Managing Director of the seventh generation family business which was founded in 1783, said, “We are proud of our heritage and craftsmanship but also aware that to remain the fabric of a nation we must continually look to innovate.
It counts celebrated fashion designer Christopher Raeburn amongst its fans and is attracting increasing attention from fashion houses around the #
“This is why it is so exciting to be working with some of the world’s most dynamic fashion designers providing them with beautiful, timeless fabrics for their collections.”
It counts celebrated fashion designer Christopher Raeburn amongst its fans and is attracting increasing attention from fashion houses around the #
The Mill manufactures a range of prestigious fabrics including Doeskin, Melton, Cavalry Twill, Duffle and Pilot Cloth.
It counts celebrated fashion designer Christopher Raeburn amongst its fans and is attracting increasing attention from fashion houses around the #
Ahead of the 200th anniversary next year of the Battle of Waterloo, Hainsworth has launched a Waterloo Collection comprising the colours associated with the battle – Bright Scarlet, Gold, White and Royal Blue.
It counts celebrated fashion designer Christopher Raeburn amongst its fans and is attracting increasing attention from fashion houses around the #
British fashion designer Christopher Raeburn, famous for his re-appropriation of military fabrics into edgy menswear and whose clients include Victoria Beckham and pop star Tinie Tempah, is a Hainsworth fan.
It counts celebrated fashion designer Christopher Raeburn amongst its fans and is attracting increasing attention from fashion houses around the #
He says: “At Christopher Raeburn we pride ourselves on quality, craft and provenance so Hainsworth has been a natural partner for us as they embody all three elements so well. Another key factor for us is local manufacturing and a Made in England label. Hainsworth has helped to elevate our products to a global market."
Fellow fashion designer Adrien Sauvage, who draws clients from society and celebrity circles and the worlds of rock, fashion, film, sports and politics, calls Hainsworth his “favourite mill”.
He says: “We have used Hainsworth fabrics for a number of years as the selections embody all the right strengths in high quality English fabric. Hainsworth is innovative whilst maintaining the beauty behind tradition.”
London design duo Zowie Broach and Brian Kirkby of Boudicca have used Hainsworth fabrics to inspire a number of the brand’s iconic coats and capes.
Zowie Broach says, “The quality and beauty of Hainsworth’s fabric is perfect for our work. It is a perfect balance of weight, surface, colour and precision.”
Hainsworth fashion fabrics are steeped with heritage: its Cavalry Twill takes its origins from garments worn by military cavalrymen throughout history while its Pilot Cloth was traditionally worn by seamen – the name was often shortened to ‘P’ cloth, hence the word pea jacket.
The company employs over 150 people at its mill in Pudsey, Yorkshire, and is the oldest vertical mill remaining in the country. It exports worldwide including North America, Canada, Scandinavia, Russia, India, China, Japan, Australasia and South and North Africa.
Hainsworth was awarded a Royal Warrant in 2004 and its interior fabrics are used as curtains at Windsor Castle and for the interiors of Buckingham Palace.
It counts celebrated fashion designer Christopher Raeburn amongst its fans and is attracting increasing attention from fashion houses around the #
It counts celebrated fashion designer Christopher Raeburn amongst its fans and is attracting increasing attention from fashion houses around the #
It counts celebrated fashion designer Christopher Raeburn amongst its fans and is attracting increasing attention from fashion houses around the #
HAINSWORTH
marketing@alchempro.com
