In New York, the Home Furnishing International, the parent company of American Decorative Fabrics (ADF), Home Fashions International (HFI) and Westgate Interiors, is launching a major marketing campaign in order to unify marketing efforts under a single brand, Westgate.
Westgate currently sells to more than 40,000 designers and decorators.
By using the Westgate brand as corporate identity the company will attain an influential presence in the industry and enhance their competitive strengths.