Payless ShoeSource rolls out new store format called 'Fashion Lab'
16 Aug '06
4 min read
As of today, Payless has six fashion lab stores now opened in Oak Park Mall, Overland Park, Kan.; Fifth Ave., New York City; Mall of America, Minneapolis; Garden State Mall, Paramus, New Jersey; Miami International Mall, Miami; and Oak Ridge Mall, San Jose, Calif. Four additional stores featuring the fashion lab design are expected to open by year end, including in San Francisco Centre in the heart of San Francisco's Union Square.
Exterior signage for all fashion lab and hot zone stores features the new Payless ShoeSource logo launched in June of this year.
Payless ShoeSource Inc is based in Topeka, KS. It is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories to inspire fun fashion possibilities for the family.
marketing@alchempro.com
