Fashionistas welcome bead of paradise - Rudraksha!
15 Dec '06
1 min read
Rudraksh, the tear of lord Shiva is known to bring peace to one's soul. It gives a sense of purity.
Now the trend has come that people are adopting this heavenly bead not only for spiritual reason but to make it as a fashion statement. Wearing a rudraksha has become more of a fashion.
Designers are creating exotic jewellery using rudraksh along with pearls and multi coloured beads.
These pious beads provide a lot of room for experiment and versatility as there are 38 varieties of Rudrakshas available in 21 mukhis or faces.
With the advent of the Sabarimala pilgrimage season, demand for rudraksha is on a rise, and retailers are leaving no stone unturned to make the most of this boom!
marketing@alchempro.com
