First ever international beauty expo in Delhi from Feb 6
01 Feb '07
2 min read
The first ever International Beauty Expo, to boost India's beauty industry, is scheduled to be held in Delhi, from February 6 to 8.
The three-day exposition will have more than 200 cosmetic firms from 25 countries showcasing their products.
Six national pavilions from Singapore, Turkey, South Korea, Indonesia, Europe and Taiwan will be set up.
Countries like Australia, Monaco, the US, Italy, Spain and Germany will also exhibit their beauty products.
The Indian beauty industry is showing a rising trend with growth of over $3 billion being recorded per year and cosmetics rising six percent in 2005.
The expo will help bring greater awareness among people about the beauty industry, growing at the rate of 20 percent per annum, said Blossom Kochhar, President of National Hairdressers and Beauticians Association India (NHBA), the co-organisers of the expo.
Official spokesperson of CitiExpo, the main organiser of the event, Kendra Lee said, that India has a huge potential with many international companies of the view that good demand can be generated for their products here.
Besides the expo, seminars to educate industry professionals about service skills in salons, demonstrations on make-up and hair trends, new therapies like oxygen therapy and 24kt re-vitalisation with exhibition of latest technologies and products like 4U cosmetics, a non-surgical alternative to liposuction will also be organised.
Invitees and attendees will also have the chance to view the skills of well-known fashion and make-up artists Clint Fernandez, Elina Damen, Robert Werner and Blossom Kochhar during demonstration programmes.
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