Fashion designer Maddie Powers partners with Mobile Edge
17 May '07
2 min read
Maddie Powers Inc, a Chicago based design firm has partnered with Mobile Edge, the industry leader in innovative and stylish laptop carrying cases and accessories.
Known for using actual pulp imagery of the 40's and 50's, Maddie Powers has created two hip new lines of laptop bags targeted to the younger and the more fashion conscious crowd.
“Mobile Edge is known as the pioneer of business women's laptop bags,” said Jay G. Moore, designer and founder of Maddie Powers. “Everyone needs a laptop bag today and I wanted my lines to bring as much fun to the industry as possible.”
The new women's line, CuteBug, offers several fun and sassy styles of laptop carriers that blend yesterday's vintage Hollywood starlets with today's needs. The men's line, Dig, offers an array of bags each with a sports pulp icon image on the outside of the bag as well as the actual vintage magazine cover on the inside lining.
“We are very excited to partner with Jay G. and Maddie Powers,” said David Cartwright, President and CEO, Mobile Edge. “The initial response from retail buyers that have seen the line has been very positive. We expect the Maddie Powers cases to be very successful and help Mobile Edge continue to lead the category.”
Maddie Powers' first introduction to the fashion scene began with the creation of the Bookpurse. Since creating the Bookpurse in 2002, Jay G. has since launched a host of new products including these ideal laptop bags. His goal has been to design something that reflects the Chicago woman's style-smart, sassy and fun.
The Mobile Edge mission is to create truly cutting-edge carrying cases that will enhance your mobile lifestyle and positively reflect your personal sense of style.
marketing@alchempro.com
