Aureole JV with Inspecs to strengthen eyewear brands
22 May '07
3 min read
Aureole Inspecs India, a joint venture between Aureole and Inspecs announced plans to strengthen their existing portfolio of leading eyewear brands like: Speedo, CAT, FCUK, French Connection, Nicole Farhi and Austin Reed, in the country. Inspecs – the leading British eyewear company has partnered with Aureole in India to bring the best of branded eyewear in the country.
Aureole Inspecs India is one of the few organized players in the booming Branded & luxury eye wear market and is already present across 100 retail points in 18 cities. With Indians lapping up premium products and organized retail playing a critical role in establishing brands, Aureole Inspecs India is targeting to expand by adding another 150 retail points across seven more cities.
According to Mr. Vineet Sharma, Chairman cum Managing Director – Aureole Inspecs, “Inspecs is a world leader and offers the best eyewear brands globally and as joint venture partners; Aureole Inspecs India offers strong in-house creative team and great distribution skills to ensure a successful brand launch and presence across the country”.
Vineet said, Rising consumerism and increasing need to be associated and seen with brands has made India as one of the most powerful economies in the world today. Aureole Inspecs plans to launch two new labels very soon, as he feels the branded eye wear market is at a very nascent stage and has great potential to grow and expand beyond the 18 – 20% growth annually which it is already witnessing.
marketing@alchempro.com
