Art director Alexa Chung has conceptualised and directed the film shoot of the launch of the Classic II boot, developed and launched by UGG, a lifestyle goods marketer and also a division of Deckers Brands. Alexa oversaw the entire shoot from concept, to crew, to cast, by focusing and delivering a contemporary sensibility for the Classic II boot.
The advertisement set in New York, captures a group of women who are celebrated for their individual style and have a strong sense of self.Art director Alexa Chung has conceptualised and directed the film shoot of the launch of the Classic II boot, developed and launched by UGG, a lifestyle goods marketer and also a division of Deckers Brands. Alexa oversaw the entire shoot from concept, to crew, to cast, by focusing and delivering a contemporary sensibility for the Classic II boot.#
“As a result, the images reflect the lives of inspirational women and their modern wardrobe, allowing the photographer to capture true moments,” UGG observed. (AR)
ALCHEMPro News Desk – India
marketing@alchempro.com
