European fashion brand NA-KD debuts in India on Nykaa Fashion

21 Dec '21

2 min read

Pic: Na-KD

NA-KD, one of Europe's top 20 fastest growing companies and a leading fashion brand, has made its debut in India through multi-brand lifestyle e-commerce platform Nykaa Fashion. The brand imbibes the core values of Scandinavian culture and equally focuses on functionality and fashion for its collections to create timeless wardrobe staples.

“Nykaa Fashion continues to grow and establish itself as a lifestyle destination that inspires customers to make elevated style choices. We have a keen focus on curating the best brands from international markets and extending our fashion assortment with key players like NA-KD is exciting. NA-KD's fashion-forward approach and commitment to sustainability resonates with our consumers and makes it a great fit for Nykaa Fashion,” said Adwaita Nayar, co-founder Nykaa, and CEO Nykaa Fashion, in a statement.

"We are happy that Nykaa Fashion's customers will now be able to take part in the NA-KD world. In a short time, NA-KD has grown to become a world leader in fashion and e-commerce, proof that customers appreciate our philosophy that clothing can be both affordable and on-trend,” said Sarah Krusell, VP Commercial & Brand, NA-KD.

NA-KD brand's tops, dresses, jackets, denims, sweatshirts and much more are available now on Nykaa Fashion app and official website in India.

ALCHEMPro News Desk (KD)

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