Spain's Mango strengthens digital strategy with new AI stylist

Initially available for the Woman line in Spain, Portugal, the United Kingdom, France, Italy, Germany, Austria, Turkiye, and the US, the tool delivers tailored product suggestions, complete outfit ideas, and trend insights through a conversational interface on Mango’s e-commerce platform and Instagram account.

“This innovative tool is the result of close collaboration across our IT, Data, Digital Product, Styling, Design, Visual Merchandising and Customer Service teams and it is part of our Strategic Plan 2024–2026 which, through the Earn pillar, aims to create value through technological development, data management and artificial intelligence and operational excellence,” Mango said in a LinkedIn post.

Mango Stylist is fully integrated with the company’s existing after-sales assistant, Iris.

ALCHEMPro News Desk (SG)