The UK Government has launched a major 12-week consultation, running from September 04 to November 27, 2025, to overhaul the UK’s design protection framework and strengthen its £100 billion (~$135.08 billion) design sector.
The Intellectual Property Office is seeking views from independent creators, luxury brands, and other professionals. With around 80,000 businesses and nearly 2 million jobs, the sector is a critical driver of growth.
From the runways of London Fashion Week to British automotive engineering excellence, British design sets international trends and drives economic growth. Spanning everything from traditional craftsmanship to cutting-edge digital design, British creativity helps shape the world, Intellectual Property Office said in a release.
“From Mini to Burberry and the London Underground map, British design is renowned worldwide for its creativity and innovation. These reforms will help remove barriers and make it easier for designers of all shapes and sizes to protect their creations - cementing our position as one of the world’s leading destinations for design investment and innovation,” Feryal Clark MP, Minister for Intellectual Property said in a release.
The consultation addresses key challenges: a patchwork of overlapping rights causing confusion, abuse through dishonest filings, post-Brexit complications, and outdated rules failing to protect modern digital and AI-created designs.
Proposals include fighting design theft through enhanced search and examination powers, stronger bad faith provisions, and the rejection of filings that lack novelty.
Another focus is on streamlining processes by harmonising procedures, consolidating unregistered rights, providing clearer guidance, and introducing deferment provisions for up to 18 months. The proposals also aim to resolve Brexit-related issues by offering practical solutions for designs that lost automatic UK–EU protection.
In terms of enforcement and justice, a new small claims track within the Intellectual Property Enterprise Court is suggested to enable affordable resolution of design disputes. Finally, to modernise for digital innovation, the proposals recommend accepting CAD files and video evidence, updating definitions, and reviewing the scope of protection for AI-created designs.
“Design is at the heart of everything we do as a creative nation. However, protecting brilliant design ideas has become unnecessarily complex. If you’re a small business or start-up with an innovative idea, you shouldn’t need extensive legal expertise just to navigate the system. That’s why we’re consulting on simplifying our designs framework. We want to remove the barriers that hold back creators and make protection straightforward and accessible. Because when we get this right, we’re not just supporting individual designers – we’re building the foundation for the next wave of British innovation that will drive growth right across the country,” Chris Bryant MP, Minister for the Creative Industries, said.
Officials say these changes could deliver the most significant reform in decades, ensuring Britain’s designers are equipped to compete globally. Consultation responses will help shape final policy options for Ministers.
“The UK Fashion & Textile Association welcomes this consultation and is committed to working with the IPO to ensure robust design rights and effective protection mechanisms that support UK creatives and help build a world-class design rights framework,” Paul Alger MBE, international business director, UK Fashion and Textile Association, said.
“The British Retail Consortium welcomes the Government’s consultation on modernising the UK’s design protection system. Design is fundamental to retail success - from innovative packaging and store layouts to digital interfaces that enhance the customer experience,” noted Helen Dickinson OBE, CEO of the British Retail Consortium.
ALCHEMPro News Desk (HU)
Receive daily prices and market insights straight to your inbox. Subscribe to AlchemPro Weekly!
marketing@alchempro.com
