US' Meta Platforms launches fashion clothing store for avatars

20 Jun '22

1 min read

Pic: Meta Platforms/Mark Zuckerberg

American tech company Meta Platforms, formerly Facebook, Inc., has announced the launch of its Avatars Store on Facebook, Instagram, and Messenger that will allow users to buy digital clothes to style their avatars. Initially, digital outfits by Balenciaga, Prada, and Thom Browne will be made available in the store.

“We're launching our Avatars Store on Facebook, Instagram, and Messenger so you can buy digital clothes to style your avatar,” Mark Zuckerberg, founder and CEO of Meta, said in a Facebook post.

“Digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy. I'm excited to add more brands and bring this to VR soon too. Eva Chen and I tried out some of the new looks from Balenciaga, Prada, and Thom Browne – a change of pace from my terrycloth sweater,” he added.

Eva Chen is the director of fashion partnerships at Instagram.

ALCHEMPro News Desk (KD)

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