'The Source' at LFW – to be hub for business of fashion
07 Jul '11
4 min read
Anjana Sharma, Director Fashion, IMG Reliance said, “Lakmé Fashion Week is known to select the most ingenious minds in the fashion industry and provide them with a holistic experience. Every season, we develop new initiatives to engage all our stakeholders and a key responsibility for the coming season is focusing on trade and business. Hence, “The Source”, the business hub and an integral part of this trade event is going for a complete revamp with an increase in space to accommodate more Stall Only designers apart from more engaging activities throughout fashion week.”
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Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Winter / Festive 2011 will be held from August 16 to August 21, 2011 at Grand Hyatt Hotel, Mumbai.