Designer Jonathan to provide creative brief for LFW

Saunders has worked with the BFC to create bespoke visual event branding and marketing materials that will be used across London Fashion Week for the SS13 season – this will be based on an adapted version of his ombre print from Resort 2013. The pattern takes its inspiration from Hungarian French artist Victor Vasarely, whose art and sculpture focused around the areas of optical illusion and geometric abstract art.

The British Fashion Council approached Jonathan Saunders, this year’s winner of the BFC/Vogue Designer Fashion Fund. Going forward it is hoped that the visuals for London Fashion Week each September will be created by that year’s Fund recipient. Each designer will be given a blank canvas to interpret creatively, ensuring London Fashion Week’s reputation as the world’s most innovative and creative fashion capital.

Caroline Rush, Chief Executive of the BFC commented “It’s a fantastic opportunity and a real first for us to work with one of our designers in this capacity. Jonathan Saunders, work is very visually striking and the use of bold prints and colours are his trademark. It is extremely exciting to be able to breathe new life into the creative of London Fashion Week.”

“It is an honour to be doing this for the BFC. I am very excited to see my print being displayed in so many places during London Fashion Week! I think it is a great idea to involve designers in the promotional material for LFW. Thank you BFC for choosing to work with me for this season!” - Jonathan Saunders

British Fashion Council (BFC)