Digital innovation to play key role at London Collections

05 Jan '13

4 min read

Augmented reality app Aurasma will bring London Collections: Men to digital life. The windows of the Hospital Club will feature a life-sized catwalk installation: using their mobile device, passers by simply need to download the Aurasma app and hold it over the installation, at which point it will spring to life with the daily catwalk highlights from London Collections: Men. Aurasma is a new technology that is capable of recognising images and objects in the real world and seamlessly integrating them with rich video content and audio.

TOPMAN will take their digital streaming to the next level by introducing #TOPMAN360, a new live streaming experience which allows fans to not only watch the show in 360 degrees but interact with VIPs on the front row who will be live tweeting. The live stream will be available at 12pm, Monday 7th January on TOPMAN.COM.

The BFC’s digital innovation strategy aims to harness technology and creativity to promote British designers to global audiences.

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