Impac Jordan launches its first designer fashion store
24 Apr '06
2 min read
Impac Jordan held a reception for Amman's fashion players to celebrate launch of its first designer fashion store in Jordan - Avanti and Versace Collection under patronage of Her Royal Highness Princess Alia Al Faisal.
Avanti cocktail reception was attended by more than 300 VIP guests from Amman society, as well as a number of celebrities including sensational Lenbanese star Alyssa.
Avanti, a multi-brand store, stocks famous Italian designer brand such as D&G, Just Cavali, Red Valentino, GF Ferre, Pollini, Philosophy Di Alberta Ferretti, Versace Jeans, Roberto Botticelli, Moreschi, Ermenegildo Zegna and many others.
The Versace Collection is the very first of its kind to open in Middle East catering exclusively to men.
Most sought after designer names by Jordan's consumers will get satisfied by launch of these stores.
This is the first phase of Impac's retail business plan for Jordan that includes launch of several other exclusive designer fashion stores in near future.
Mrs. Faten Halabi, Managing Director of Impac Jordan said that Jordanian consumers have sophisticated taste and a passion for fashion that is why we provide them with season's latest designs straight from fashion capital of the world-Milan.
Impac Jordan will invest in phases with total investments expected to reach $10 million over the next three years.
As a sign of its commitment for local community, a percentage of first week's sales from the stores will be donated to Promise Welfare Society that provides financial support to needy families.
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