WSA names Celeste Boehm as Director of Retail Relations
19 May '06
3 min read
WSA (World Shoe Association), producer of the largest and most comprehensive marketplace for the global footwear and accessories industry, appoints Celeste Boehm as director of retail relations who will head the Retail Relations Team responsible for developing new programs to solidify existing relationships between retailers and manufacturers and create expanded opportunities for forging new relationships.
The Retail Relations Team will create programs and services to maximize retailer and buyer return on their investment of time and expense. These include domestic and global matchmaking programs bringing buyers and resources together, by identifying a business need and providing potential resource opportunities.
Boehm will be working with a global team including Carol Pankowitz, retail relations manager and Philippe Versluysen, who heads the WSA European effort. WSA plans to expand its presence worldwide by establishing other similar entities in Japan and Latin America.
Boehm's experience includes retail merchandising and buying at the divisional merchandise manager level in the footwear and leisure industries, having worked with Pacific Sunwear Lands' End.The Sports Authority and May Department Stores (Cleveland, Ohio).
During her distinguished career, she has been responsible for developing and expanding consumer brands at local, regional and national levels within retail stores; increasing product categories by significantly streamlining product development cycle times; and expanding sales by capitalizing on growth categories and creatively integrating existing brands within specific industries.
marketing@alchempro.com
