National Institute of Fashion Technology (NIFT) has decided to conduct research and develop new standardized body measurement size charts that would be specific for individual regions.
This step by the institute will help garment manufacturers to recognize the evolutionary changes as well as cultural and demographic impacts on the physical measurements of the human body in India.
NIFT will conduct this research through its centres in Delhi, Mumbai , Gandhinagar, Bangalore, Chennai, Hyderabad and Kolkata.
Each year around 15,000-20,000 people will be studied. Director-General, Gauri Kumar, explains, “As the income levels go high, aspirations also rise. The preferences and demands of consumers evolve over a period and usually developed countries have basic size charts specific to its population profile.”
Institute also plans to offer services to prepare customized size charts.
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