Home breadcru News breadcru Association/Org breadcru 'The Key to Successful Business in China' on Feb 20

'The Key to Successful Business in China' on Feb 20

29 Nov '07
3 min read

"This workshop is a great idea. My job requires a lot of material research. Often that means dealing with Chinese companies that I don't have relationships with. I have to convey to them what I do, which at times is difficult for them to understand.

Just making sure I have the proper nuances of their culture and etiquette can insure that they will want to work with me,” said footwear stylist, Jessica Del Genio, who consults with companies on the latest materials and colors, and reinforces the need for a workshop such as this.

“I think anyone who works with any Chinese company can benefit by learning more about their customs. It adds a level of sincerity."

The Materials Expo is co-located with The WSA Show and The Collections at WSA, the largest and most comprehensive footwear marketplaces in the world.

“This workshop fits perfectly with the spirit of the show, which is all about getting the key players in this global industry working together, and reflects our commitment to being the intellectual center of footwear sourcing in the U.S,” stated Courtney Harold, show director.

The workshop will be presented by leading business consultant, Suzanne Fox, president, Fox Intercultural Consulting Services.

Drawing on a 20-year corporate career working with Asia, Suzanne has conducted training programs for hundreds of professionals across the globe, specializing in business across China and Asia.

The 60 minute workshop will address:
• A framework for understanding Chinese business culture
• Non-verbal communication
• The role of the intermediary
• The negotiation process
• Understanding face and guanxi
• Hui Bao: Chinese sense of reciprocity
• Gift giving etiquette
• Banquet etiquette
• Chinese values and customs

Delegates attending this workshop will receive a complementary 'pocket guide', to provide additional practical support once they have left the show.

This handbook will cover the Chinese do's and don'ts in key business areas such as dining, introductions, meetings, after hours, email and negotiations.

World Shoe Association

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