As a theme throughout the convention and EXPO floor, NRF has lined up a series of store design sessions in the NRF STUDiO. The NRF STUDiO will be open Monday and Tuesday of the Convention and will feature design industry and retail marketing executives in nearly a dozen different sessions outlining store design, emotional design, branding and “green” design. Other design-related sessions include:
• An Innovator's Perspective on Design:
Monday, January 14, 10:45 a.m. – 11:15 a.m.
Italian-born architect Giorgio Borruso will share his experience with store design from an insider's perspective.
Speaker: Giorgio Borruso, Principal, Giorgio Burruso Design
Who Owns Red?
Tuesday, January 15, 12:45 p.m. – 1:30 p.m.
Attendees will learn the importance of branded color in the built environment and hear how the value of an ownable color pallet creates a memorable and identifiable positioning and differentiating competition.
Speaker: Andrew McQuilkin, Vice President and Managing Creative Director, FRCH Design Worldwide
• In-Store Branding for the Experience Economy:
Tuesday, January 15, 1:45 p.m. – 2:30 p.m.
Attendees will learn about the billions of undifferentiated shopping experiences which customers are faced with every time they step out their door. The seminar will explore ways to for retailers to “wake up” their brand by making the in-store experience a shop-able, passionate and authentic brand driver.
National Retail Federation
marketing@alchempro.com
