Gold jewelry continues to shine as purse strings tighten, WGC
17 Dec '08
4 min read
A number of attributes were identified that make gold unique. It has a perceived longevity, purity and value that sets it apart from other luxury goods and a clear differentiation from other precious metals and stones that is derived from its associated and relatively transparent investment value. At the same time, gold's aesthetic qualities are acknowledged as versatile and suitable for everyday wear.
In contrast to gold jewelry, which has clear financial value, other luxury consumables were viewed as having short-term aesthetic appeal and therefore lacked the investment value and the longevity of gold.
marketing@alchempro.com
