Fragrance of the Year - Private label/Direct Sell: Victoria's Secret Sexy Little Things Noir Eau de Parfum – Victoria's Secret Beauty
Fragrance Hall of Fame - two winners! Davidoff Cool Water – Coty Prestige White Diamonds Elizabeth Taylor – Elizabeth Arden
Perfume Extraordinaire of the Year: MANE for A Travers Le Miroir Thierry Mugler, Clarins Fragrance Group (Perfumer: Alexis Dadier, Mane Paris)
Editorial Excellence in Fragrance Coverage: Women's Scent Feature won by Allure Magazine for "Uncommon Scents"
Men's Scent Feature won by Elle Magazine for “This Year's Model: What a Boy Wants”
"Scent Bite" won by Elle Magazine for "Advanced Chemistry"
Blog won by Bois de Jasmin for “Scents of Cities – Kiev”
Technological Breakthrough of the Year: Mane USA for Aquafine
Bath and Body Line of the Year: Angel “Les Parfums Corps” by Thierry Mugler, Clarins Fragrance Group
Interior Scent Collection of the Year: Nest Fragrances Collection Candles – Candela Group
Best Packaging of the Year Women's Prestige – A TIE! Harajuku Lovers Fragrances – Coty Prestige Ma Dame – Jean Paul Gaultier – Beauté Prestige International
Best Packaging of the Year Men's Prestige: R1X Rocawear – Elizabeth Arden
Best Packaging of the Year Women's Popular Appeal: Avon Bond Girl 007 – Avon Products, Inc.
Best Packaging of the Year Men's Popular Appeal: McGraw by Tim McGraw – Coty Inc.
Best Media Campaign of the Year Women's: Sensuous – The Estee Lauder Lauder Companies
Best Media Campaign of the Year Men's: Dirty English From Juicy Couture – Elizabeth Arden
Retailer of the Year: QVC and Tova Borgnine
C.F.S.S. Top Scorer of the Year: Carlos Fernandez-Velasco, Business Manager, Thierry Mugler Parfums, Clarins Fragrance Group, Saks Fifth Avenue, NYC. A crystal FiFi Award was presented to Carlos Fernandez-Velasco, Business Manager, Thierry Mugler Parfums, Clarins Fragrance Group – Saks Fifth Avenue New York City who achieved the top score out of over a 1000 students completing The Fragrance Foundation's online Certification Program for Fragrance Sales Specialists (C.F.S.S).
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