Who: Drew Barrymore is an American actress, author, director, model and a designer. Earlier in 2013 she launched her Flower Beauty brand, and further in 2015 she introduced eyewear under the Flower brand.
With: Amazon Fashion, an e-commerce portal under Amazon. It offers a wide range of products ranging from clothing to footwear.
USP: Dear Drew is the first celebrity-driven fashion brand launching on Amazon. Apparel, intimates, jewellery, accessories and hair tools are a part of the line's debut.
Collection: The contemporary collection offering apparel includes a multi-print floral dress, deco garden-print button down blouse, metallic skirt printed with Claude Monet's quote, and Equestrian-inspired tapered pants .
Price points: $28-248
Available: On amazon.in/fashion
ALCHEMPro News Desk – India
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