What: Craftsvilla introduces in-house brand Anuswara
Anuswara is the latest brand from Craftsvilla. The brand takes inspiration from the varied crafts of India and provides a contemporary range of ethnic wear for the modern women. It blends the beauty of age old crafts and new age designs to provide a range that is stylish and comfortable. Indigo impressions, the fourth collection will be launched in May.#
New product line + USP: Anuswara is the latest brand from Craftsvilla. The brand takes inspiration from the varied crafts of India and provides a contemporary range of ethnic wear for the modern women. It blends the beauty of age old crafts and new age designs to provide a range that is stylish and comfortable. The launch range consists of three collections: ikat illustrations, kalamkari tales and summer hues. Indigo impressions, the fourth collection will be launched in May.
Anuswara is the latest brand from Craftsvilla. The brand takes inspiration from the varied crafts of India and provides a contemporary range of ethnic wear for the modern women. It blends the beauty of age old crafts and new age designs to provide a range that is stylish and comfortable. Indigo impressions, the fourth collection will be launched in May.#
Price point: Rs 1,000 - Rs 2,000
Anuswara is the latest brand from Craftsvilla. The brand takes inspiration from the varied crafts of India and provides a contemporary range of ethnic wear for the modern women. It blends the beauty of age old crafts and new age designs to provide a range that is stylish and comfortable. Indigo impressions, the fourth collection will be launched in May.#
Design aesthetic: The designs are stylish and unique. Perfect for women who want to stand out and create a fashion statement subtly.
Anuswara is the latest brand from Craftsvilla. The brand takes inspiration from the varied crafts of India and provides a contemporary range of ethnic wear for the modern women. It blends the beauty of age old crafts and new age designs to provide a range that is stylish and comfortable. Indigo impressions, the fourth collection will be launched in May.#
Existing product portfolio: Craftsvilla.com offers all things ethnic. From women's fashion to accessories, home furnishing to decor, the platform offers a number of different categories to the consumer. It already has two in-house brands: Avanya- sarees, salwar suits and kurtis for daily wear and Jharonka- Handloom Sarees
Anuswara is the latest brand from Craftsvilla. The brand takes inspiration from the varied crafts of India and provides a contemporary range of ethnic wear for the modern women. It blends the beauty of age old crafts and new age designs to provide a range that is stylish and comfortable. Indigo impressions, the fourth collection will be launched in May.#
Retail presence: Anuswara is available online at Craftsvilla.com
Anuswara is the latest brand from Craftsvilla. The brand takes inspiration from the varied crafts of India and provides a contemporary range of ethnic wear for the modern women. It blends the beauty of age old crafts and new age designs to provide a range that is stylish and comfortable. Indigo impressions, the fourth collection will be launched in May.#
Future plans: The idea is to make Anuswara available to a larger set of audience. Craftsvilla plans to reach out to newer audience through other portals other than its own.
ALCHEMPro News Desk – India
marketing@alchempro.com
