English rugby union player Jonathan Peter “Jonny” Wilkinson, who had been acknowledged as one of the world's best rugby players, is launching men's clothing brand Fineside, along with his brother Mark.
The England fly-half expects the new brand to play a major part in his post-rugby life. Jonny, England rugby's number 10, and his brother have been influenced by the men's clothing brand Hackett, their former sponsor.
After researching for four years, brothers Jonny and Mark created a team to get their clothing line project off the ground. The team includes designer Lucy Davis and tailor Dan Devine, who earlier used to work at the men's fashion label Cruise.
Fineside will be taking certain elements from performance wear and sportswear and will then put a stamp of real fashion on them.
The rugby player and his brother have decided against building Wilkinson as a brand and will be calling their brand 'Fineside'.
Fibre2fashion News Desk - India
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