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Spring Breakers & Opening Ceremony to unveil an edgy line

16 Mar '13
1 min read

Teenage movie goers, waiting for the highly-anticipated release of American thriller film Spring Breakers, will now have another reason to rejoice as the soon-to-be-released film has teamed up with New York-based multi-faceted retail establishment Opening Ceremony to unveil a clothing line inspired from the movie’s edgy looks. 
 
Designed by the film’s costume designer Heidi Bivens and American artist Todd James, the co-branded summer wear collection features prints of cannabis leaves and dripping ice cream cones as well as cheeky slogans.
 
Launching on March 22, the same day the movie is scheduled to open in theatres, the line offers unisex sweatshirts, track pants, mesh jerseys, cropped T-shirts, printed bikinis and beach towels.
 
Founded in 2002, Opening Ceremony is a unique retail concept comprising of wholesale showrooms and in-house clothing lines, as well as an e-commerce site, TV channel and an annual magazine.
 
Written and directed by Harmony Korine, Spring Breakers’ leading starcast includes James Franco, Selena Gomez, Vanessa Hudgens, Ashley Benson and Rachel Korine.
 

Fibre2fashion News Desk - India

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