First Zahia Dehar Lingerie Couture collection launched
31 Jan '12
1 min read
Zahia launches her first Lingerie Couture collection, was presented on January 25th during an event show, Paris.
ZAHIA DEHAR dreamed to create her own luxury Lingerie label, and to achieve her crazy dream, she chose the most delicate “petites mains” in the luxury world.
ZAHIA DEHAR called in the excellence and the sensibility of the “Métiers d'arts”: Les Ateliers Couture Caraco, the corset designer François Tamarin, feathers and flowers specialist Bruno Legeron, the embroiderers Pierre Ollier, Eric Charles Donatien and Aurélie Lanoiselée.
As a perfectionist, ZAHIA DEHAR also worked with artists totally familiar with the codes of Couture Houses: the sculptor-plastician Michel Carel and the accessories maker Cécile Boccara.
A second collection issued from the Couture collection will be presented in July, during the Pre-Collections.
All business developments for the label Zahia are held by the company First Mark Investment.
marketing@alchempro.com
