Caggie Dunlop, singer and former star of the popular TV show 'Made in Chelsea' has launched her personalized online fashion brand – It Starts With An Idea (ISWAI).
The brand's first collection is a T-shirt line called 'five ways', which features five different themes namely, Da Vinci, New York, The Universe, Rebellion and Religion.
The singer-cum-reality star herself derived the five themes, and invited emerging designers to send in their designs. She then selected four designs from all the entries, and created the fifth one herself.
Caggie said that rather than merely giving her name to a brand without any creative input, she thought of giving an opportunity to those people who lack a chance to showcase their ability. She wanted to create a platform for some wonderful talent, which might otherwise go unnoticed, she added.
According to Caggie, the new line is all about expressing oneself and is all attributable to creativity of today's youth.
Presently, only 1,000 T-shirts, 200 of each design have been put up for sale. A second t-shirt collection titled l'Esprit de l'Escalier is being planned and once again ideas would be invited for the same, Caggie said.
Fibre2fashion News Desk - India
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