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Fox to unveil 'Sons of Anarchy' apparel line in Europe

05 May '12
1 min read

Twentieth Century Fox Consumer Products, a unit of The News Corporation, has licensed Groovy Asia to produce a new apparel and accessories collection based on the critically acclaimed TV drama series, 'Sons of Anarchy'.

The collection slated to hit stores this summer would feature items like vests, caps, T-shirts and accessories for men in the age-group of 16-34 years.

Expressing delight over having obtained licence to create a collection reflecting a specific European look and feel, Groovy Asia Managing Director, Martin Butler, said their entire team is an absolute 'Sons of Anarchy' fan, and they have been following the show over the years.

The first collection would be launched across the UK in summer this year, followed by a second collection that would hit stores in September.

The collection would be available in Austria, Holland and Germany in the autumn.

Mr. Butler said the biker look is in fashion for men this summer/spring and they plan to make the most of it while working with some of the best screen printers in the industry to create some cool stuff.

Fibre2fashion News Desk - India

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