Home breadcru News breadcru Brand/Collection/Label breadcru Matthew McConaughey to unveil performance sportswear line

Matthew McConaughey to unveil performance sportswear line

15 Feb '13
1 min read

Hollywood actor Matthew McConaughey is going to launch an outdoor-inspired, performance-enhanced men’s sportswear line at some of the selected stores of the American mid-range to upscale department store chain Dillard this spring. 
 
Titled as JKL collection, the active wear range is named after his non-profit charity organization Just Keep Living Foundation, which he established after the demise of his father, according to WWD.
 
The new collection is jointly designed and produced by JKL’s Dallas-based creative director Debora Annino and the design team of Toronto-based private label manufacturer Grand National Apparel Inc.
 
Targeted towards men between the ages of 25 to 35, the casualwear line features cotton performance fabrication T-shirts, nylon utility pants or shorts, long-sleeve woven shirts with security pockets, straight or slim cut jeans, quarter-zip pullovers, reversible windbreakers and a collection of swimwear.
 
Proceeds from the collection’s sales will got to Just Keep Living Foundation, which is dedicated towards empowering high school students to lead active lives and make healthy choices to become great men and women.
 

Fibre2fashion News Desk - India

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