The creative concept for the campaign allows the clothes and model to take centre stage. The campaign features four distinctive women; Karlina Caune, Kirsi Pyrhonen, Nur Hellmann and Grace Gao, captured by iconic British photographer and artist, David Bailey. Each of the looks was styled by fashion visionary, Katy England.
As a brand, creativity and craftsmanship define Karen Millen. Collaborating with Bailey, with his incredible ability to capture the beauty of the clothes and the essence of his subjects through memorable and evocative portraiture, enables the brand to tell this story perfectly.
Artisan, authentic processes are used in both Karen Millen’s and Bailey’s creative journeys: Karen Millen uses couture-inspired techniques within their collections, whilst Bailey is one of the few photographers who still shoots using film.
This campaign celebrates high profile creatives in British Fashion working together to create a unique platform on which to propel future faces into the next stage of their careers.
Karen Millen is dedicated to supporting emerging fashion talent and has long been committed to discovering creatives at the early stages of their careers through their graduate protégé scheme. This gives graduates an invaluable insight into one of the most stimulating and fast-moving sectors of the industry and also allows the brand to innovate and explore new ideas through the supporting and nurturing of exceptional British design talent.
KAREN MILLEN
Karen Millen is an international fashion house trading in over 50 countries across six continents with solus stores in global fashion and cultural capitals around the world. The brand focuses on democratising luxury by crafting beautifully tailored, fashion pieces cut from the most luxurious fabrics in their Atelier in Shoreditch London.
The Karen Millen collection has grown to reflect the needs of the modern woman and contains seasonal trend-led pieces and limited editions as well as essential wardrobe staples.
Karen Millen
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