Anne Martin-Vachon, chief merchandising officer, HSN also spoke about the collaboration, “HSN is thrilled to be the launch platform for Sigrid Olsen’s long awaited return to fashion. Sigrid’s inspiring message, creative abilities and proven track record as a successful fashion and accessories designer make her a natural for HSN and we can’t wait to introduce her to our millions of customers in April.”
After the April airing of Olsen’s line, the subsequent seasonal collections will be later aired in June and August this year on HSN.
Launched in 1982, the interactive entertainment and lifestyle retailer HSN offers a curated assortment of exclusive products and top brand names to its customers. The company has earlier collaborated with several well-known designers like Colleen Atwood and Reem Acra.
Sigrid Olsen is the CEO and creative director of SIGRIDOLSEN: New Designs for Living company, which supports various creative well-being and holistic lifestyle design related projects that include art, textiles and women’s fashion. (PB)
Fibre2fashion News Desk - India
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