Inspired by the coastal Californian lifestyle, the brand features clothing that is not only appropriate for physical exercises but can also seamlessly transition into smart everydaywear.
Talking about the label, its co-founder, a pro skateboarder and action sports industry veteran - Chris Miller said “Vuori is functional high performance apparel that will get you through the rest of your day in style and comfort.”
Founded in 2014, the California-based Vuori is a result of numerous conversations on the activewear market which saw a restricted availability of great looking performance clothing for men as most of the sportswear companies focus mainly on the women’s market.
The company offers a new perspective on men’s performance apparel based on an integration of yoga, surf, sport, art and music. The products are built to move and sweat in, yet styled for life. (PB)
Fibre2fashion News Desk - India
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