Master Franchisers ties up with Italian ready-to-wear brand
28 Aug '06
2 min read
Master Franchisers FZCO announced that a franchise agreement is now in place with Calliope and Calliope Kids for the Kingdom of Saudi Arabia.
The agreement signed with Italian fashion wholesaler Teddy S.p.A will see ready-to-wear fashion brand Calliope open 7 stores within the next 6 months, as well as the development of Calliope Kids, targeted at 2-12 year olds, in the East, South and West regions of the Kingdom.
Master Franchisers FZCO, who recently signed a master franchise agreement with Italian fashion bags, leather goods and luggage retailer Carpisa are partnering with their affiliate company ISSCO for retail development in the Kingdom and have opened the 1st store in Riyadh's Sahara Mall.
Commenting on the agreement, Mr. Roger Francis, General Manager, Master Franchisers FZCO commented: “By partnering with our affiliate company ISSCO, we are able to secure both brands with retailing expertise coupled with marketing and communications support to enable consistent growth in the kingdom.”
Master Franchisers is a company driven by excellence in brand development. It also maintains a partnership with International Specialised Stores Company (ISSCO) for retail development within the Kingdom.
This business model offers the major advantage of securing retail expansion within Saudi Arabia - the largest market in the GCC - through ISSCO; as well as developing a consistent franchise and consumer offering in the rest of the GCC markets through select retailers that fit the brands' development needs.
Teddy SpA produces and sells women and men's clothing exporting the Italian design worldwide. In 1961 Vittorio Tadei, who is the sole administrator of the Teddy company today, left his job as a public accountant to help his family in their clothing shop in Riccione.
marketing@alchempro.com
