Tesco Clothing are proud to be the first supermarket retailer to introduce a premium clothing collection, designed to complement the success of existing clothing brands like Cherokee and F&F.
Tesco took a step up market recently with the launch of a luxury design-led clothes collection.
Its new range challenges the pile-em high, sell-em cheap model of supermarket clothing.
It has put as much effort into the men's range.
Recent market research show that sales of clothing in supermarkets has risen by 94 percent in the last five years and now nearly a fifth of clothing, in volume terms, is sold in supermarkets.
With super-cheap prices and a swift stock turnover to keep up with catwalk trends, supermarkets have been challenging the likes of Top Shop and New Look for business.
But now it looks as though Tesco is training its sights on the upper end of the lucrative clothing industry.
The F&F Collection is available from early next month in 25 stores nationwide with new deliveries every 6-8 weeks.
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