15 new fashion brands in the Kingdom over the next few months will be launched by Fawaz Abdulaziz Alhokair & Company, which currently boasts 42 brands like Zara, Massimo Dutti, La Senza, Celio, Adams etc.
The fashion business never stands still, and Alhokair moves ahead in its leadership position with the introduction these 15 new brands in the Saudi fashion retail market.
Fawaz Abdulaziz Alhokair & Co. is an extremely competitive player in nearly every key product area in the fashion retail business. Its Collection comprises womenswear, footwear, childrenswear, menswear, eyewear, department stores and home furnishings.
Each year, the company adds brands and also moves into new segments through acquisition of new franchises, which are key drivers of its success in these various areas.
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