To cater the growing demands, many successful fashion brands are planning to expand in the local as well as in the international market.
Riva, owned by the Kuwait-based Armada Retail Concept group is one of the most successful local fashion brands, which specializes in high-end ladies fashion and accessories has plans to invest across the Gulf Cooperation Council (GCC) within the next five years.
Riva with its intricate embroidery detailing, heavy embellishment, rich colours and the luxurious fabrics is extremely popular among its customers.
Presently Riva operates from 11 stores across Kuwait and UAE and intends to establish 50 outlets across the GCC and adding up five new outlets in Dubai by 2009.
As Riva has established its roots in the UAE market, it has been successful in carving a niche in the international market as well. The brand is planning to develop successful franchise partnerships in Saudi Arabia, Egypt, Jordan, Lebanon, Syria, Oman and Qatar.
With the booming retail sector worth 100 billion per annum and with the growing awareness of fashion brands and trends in the region, a number of local and international fashion brands are seeking to grab the Middle East market.
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