This year, Mobelong's franchise shops will include one third of products for women and would more concentrate on jewellery.
At present, more than 50 percent of company's customers are women. In 2005, company changed its strategy and instead of appointing agents, it started to open franchises.
According to company, market demand is rapidly increasing and agents cannot contribute to its growth in long term.
As market demand for the products is rapidly increasing, company closed down ten small stores and enlarged various others.
It is looking for shop with a retail area of 100 square meters that will be situated in either Shanghai or Beijing.
Fibre2fashion.com News Desk-China
marketing@alchempro.com
