The SUPERGIRL S-shield collection celebrates the power of independence and self expression defining today's girl. With refreshed artwork designed exclusively for this program, each piece of merchandise captures the power of the S-shield while appealing to the fashion sensibility of today's young woman.
“Whether an intellectual or an athlete, an action sports actionista or trend-setting fashionista — or any combination imaginable — girls of today are truly the embodiment of the super heroic traits of Supergirl and the iconic power of the S-shield,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing for Warner Bros. Consumer Products. “We have long seen the logo adopted by girls around the world as a personal expression. We're very excited to partner with Intuition and Girls Inc. to present a collection of merchandise that delivers the empowerment message of Supergirl in an exclusive way.”
“I've seen first hand the powerful and diverse statements of expression that young women can make through fashion. I'm thrilled to use the 'super power' of Intuition to launch this exciting new collection,” says Intuition boutique owner Jaye Hersh.
The SUPERGIRL collection of merchandise will include an S-shield diamond necklace by D'Annunzio; tees, tanks and hoodies by Junk Food Clothing; halter sundresses by FEW; limited edition flip-flops by Havaianas; ballet flats with Jibbitz by Crocs; a sport bag by Crocs; Bejeweled Swarovski embellished tees; embroidered painter hats by Goorin Bros. and gold charm necklaces by White Trash Charms.
During the month of May, Intuition will support the SUPERGIRL collection with dedicated store windows, in-store merchandise areas, and SUPERGIRL themed shopping bags.
Warner Bros. Consumer Products
marketing@alchempro.com
