Tadashi Shoji unveils latest collection for Ivy Hotel
15 May '07
3 min read
Ivy Hotel, San Diego's newest luxury urban resort, turned to celebrity fashion designer Tadashi Shoji to collaborate in designing one-of-a-kind garments reflecting the chic design and urban landscape of the hotel. With fashionable pieces inspired by the space, Shoji has created a wardrobe program that could just as easily be seen on the runway as in the hotel's lobby or nightclub, Envy.
With close to 30 looks in the line, Tadashi incorporated his signature style and his use of luxurious fabrics to create a modern collection for Ivy Hotel. From an elegant black pantsuit with a deep v-neck for the female bartenders, to a sleek and contemporary mini-dress with lace detail for the cocktail servers, he used rich fabrications in jerseys, laces and wools to create a balance between fashion and function.
The front desk staff and the concierge will wear a sexy fitted sleeveless dress layered with a contemporary suit jacket. In addition to outfitting the female staff, Tadashi expanded into menswear with elegantly appointed suiting for the male front desk, concierge, and butler staff as well as casual cargo pants and vest for the valet and bellman.
“We sought out a top designer to carry out our design aesthetic through every aspect of the hotel and Tadashi's vision met our desire to blend a sexy style with comfort and function,” said Michael Kelly, CEO of Kelly Capital, the owner and developer of Ivy Hotel. “We love what Tadashi has done. He took classic design elements and adapted them to create hip, trend-setting styles that revolve around the notions of seductive elegance and casual chic.”
marketing@alchempro.com
