Preview of 'Not So Serious' Spring Summer Collection
21 Oct '10
2 min read
Spring is a start! Spring is youth; fresh & full of life. “Not So Serious”, takes great pleasure to present “A Pocketful of Posies” – its latest Spring/Summer Collection as well as its inaugural children's collection.
This collection is based on the explosion of life and color that is spring. Hues that are vibrant yet not grating, the collection tiptoes through soft ecru into moody blues; brilliant yellow followed by muted khaki and finally into ultra feminine pinks peaches and rose.
A fresh twist to the late Victorian era, the collection includes Not So Serious' signature full-on maxi dress, with waterfall ruffle lace sleeves adorned by the trademark crystal ladybug brooch. Other silhouettes include peasant tops, tier dresses, baby doll tops and lots and lots of whimsy. Sheer, sexy chiffon dresses are great to beat the heat and look fabulous at the same time. And denim dresses and hot pants for those rough and tumble carefree days.
The collection presents the evolution of lace, more abstract and amorphous. 3D floral motifs are interspersed with delicate metal chains. The design is looser, less structured and a combination of evening and day wear. It's about breaking down boundaries and freeing one-self. The collection also features eclectic ladybug handbags developed in conjunction with Rocio, UK.
As Emily Dickinson once said, “A little madness in the spring, Is wholesome even for the King” and so Not So Serious' Spring/Summer 2011 Collection is chic, yet easy… perfect for not having to think too much and having lots and lots of fun. So enjoy the spirit of spring, the spirit of Not So Serious. … Not So Serious has collaborated with the Self Employed Women's Association to develop part of the hand embroideries for this collection. A part of the proceeds from these items will be used to benefit these rural women.
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