Sweden's H&M Atelier unveils first pre-fall 2025 menswear collection

“We wanted to explore a mid-season offer of iconic wardrobe pieces for the fashion-aspiring man — that transitional moment after summer when work uniforms come back into play. We continued to revisit celebrated archetypes with a directional silhouette while harnessing intriguing fibres that bring an elevated tactility and texture,” says Ana Hernández, Menswear Designer at H&M.

Sartorial codes remain essential in the H&M Atelier offer, expressed through a relaxed, dry wool grey suit designed to be integrated into a wardrobe but broken up for a modern look, striped crisp cotton shirting in unexpected hues, and even a woven tie. More understated silhouettes feature roomy corduroy pants or denim paired with knitwear worn on its own, including V-neck collared sweaters with ribbed trims, and a coordinating snug-fitting vest and boxy structured knit cardigan. Signature craft-like details are evident in the embroidered monogram pockets, cuff buttons, and the lived-in feel and treatment of the new season’s leather jacket.

The new H&M Atelier Pre-Fall 2025 collection will be available exclusively online from August 21, 2025.

Launched in 2024, H&M Atelier is a capsule menswear line designed for the fashion-forward, contemporary man. The collections are characterised by a refined aesthetic, offering iconic wardrobe essentials crafted from intriguing materials with distinct textures and tactility.

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ALCHEMPro News Desk (RM)