The extensive apparel collection is inspired by iconic adidas pieces and crafted with ASOS’ creative vision, promising to redefine summer style. Fusing exclusive colourways, bespoke fabrications, embroidery and trend-focused silhouettes against a backdrop of beloved 3-stripes history - each piece blends sporting heritage with enduring street style.
ASOS' in-house design team immersed itself in adidas legacy, researching past collections and iconic streetwear silhouettes to reinterpret them through the lens of ASOS’ fashion-forward customer. Featuring adidas' signature stripes, summer-ready separates in rich burgundies and timeless neutral hues are accented with vibrant pops of blue and green. Iconic track sets are given a refresh in crochet knit fabrications and statement graphic prints - all of which can be styled with adidas low-profile silhouettes to complete the head-to-toe styling.
Vanessa Spence, Executive Vice President, Brand and Creative at ASOS, says: "This collection marks a bold next step in our long-standing relationship with adidas. We've brought our customers exclusive trainer launches and fresh product drops, and now, we're proud to pioneer this new way of working with one of our most trusted partners. To take adidas’ inimitable three stripes and incredible apparel handwriting and rework through our unique fashion lens is a privilege and marks the most exciting launch in the history of the partnership and also ASOS' history."
Chris Walsh, VP Brand, adidas North Europe, said: "At adidas, we're always pushing the boundaries of sport and style. ASOS has been a valued partner in bringing that vision to life. This collection captures the creativity and energy both brands represent. We're excited to continue this journey together with more drops in the seasons ahead."
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